The Representative Office Of Škoda Auto a.s in Ha Long City aims to establish the ŠKODA brand and increase its awareness in the Vietnamese market. Through comprehensive market analyses, both quantitative and qualitative, ŠKODA aims to deepen its understanding of the local market dynamics and consumer preferences. To ensure smooth operations and obtain necessary support, the company develops close cooperation with local governmental authorities. Thorough analysis of local laws enables ŠKODA to gain a better understanding of the legal landscape in Vietnam. By building strong partnerships with local entities, ŠKODA facilitates further development of its projects and fosters innovation within the Vietnamese automotive industry. ŠKODA also explores potential new market opportunities in the ASEAN region, conducting investigations and feasibility studies to expand its reach. Moreover, ŠKODA strives to establish the legal and economic conditions required for the realization of RVC 40%, emphasizing regional value content in its products. As part of its growth strategy, ŠKODA supports the arrangement of new contracts with partners and employees. Additionally, the company provides assistance in price discussions between Thanh Cong and ŠKODA, ensuring a mutually beneficial outcome for both parties.