[HCMC business panel] Importance on Cultural Differences in Business

Ever wondered why some companies conquer new markets while others stumble? Cultural differences aren’t just hurdles—they’re secret weapons.

Join us for a bold conversation on what truly drives cross-cultural success at our event “Importance on Cultural Differences in Business”.

We’ll go beyond surface-level etiquette and get real about how culture shapes decisions, leadership, teamwork, and global expansion – especially in dynamic markets like Vietnam.

Date: Wednesday, 28 May 2025

Time: 9am – 11am

Venue: W Business Center Pasteur, 200 Pasteur, District 3, HCMC

Fees: Members of CEEC, DBAV and WBC – FOC; co-host members – 200.000 VND, non-members 350.000 VND

Registration link: https://forms.gle/86awFoQUAZBVNRxm7

Registration is obligatory, please register by 27 May

Our panel of experts will share:

• Research findings and insights on cross-cultural business adaptation,
• Best practices from international companies,
• Real-life examples of how cultural understanding has driven business success,
• And reflections on how generational shifts are reshaping workplace culture and expectations.

Whether you’re expanding into Vietnam, managing multicultural teams, or simply curious about how culture influences business — this session is your playbook.

Cultural understanding isn’t just “nice to have.” It’s your competitive edge.

Ready to turn complexity into clarity — and culture into strategy?

Our speakers:

Phuc Nguyen – Partner Management Consulting | Head of Alliances | Sector lead for Insurance at KPMG Vietnam

Ngan Ly – Chief Client Officer at Ipsos Vietnam

Phat Ngo – Managing Director GREEN FUTURE (Member of VINGROUP)

Tatiana Masalska-Laska – Chief Experience Officer and Board Member at TGM Research

Amalia Goux – Managing Partner at THRIVE Consulting